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Marketing-Cloud-Administrator Certification Training & Marketing-Cloud-Administrator Practice Test & Marketing-Cloud-Administrator Exam Dumps

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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q69-Q74):

NEW QUESTION # 69
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?

A. Make sure the file is placed on the correct subfolder within the SFTP
B. Use the exact filename used for the trigger in the import File Activity
C. Make sure the filename has a date stamp to avoid duplication
D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

Answer: D

Explanation:
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use %% FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations

NEW QUESTION # 70
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A. Marketing Cloud Administrator
B. Marketing Cloud Channel Manager
C. Marketing Cloud Email Marketing Manager
D. Marketing Cloud Regional or Local Administrator

Answer: A,D

Explanation:
To manage the operations of all North American Business Units in Marketing Cloud, including Email Studio, Mobile Connect, and Social Studio, the two roles suitable for the new hire are:
* C. Marketing Cloud Regional or Local Administrator: This role provides administrative capabilities specific to regional operations, suitable for managing multiple business units within a geographic area.
* D. Marketing Cloud Administrator: This standard role provides full administrative rights across the entire Marketing Cloud environment, ideal for overseeing operations across various channels and business units.
These roles ensure the new hire has the necessary permissions to effectively manage and oversee the various platforms and business units within North America.

NEW QUESTION # 71
NTO wants to copy journeys across business units.
What could be used to replicate journey structure so it can be easily recreated in another account?

A. Deployment Manager
B. Journey Templates
C. Journey Extracts
D. Copy activities

Answer: A

NEW QUESTION # 72
Northern Trail Outfitters (NTO)hired a new Marketing Cloud admin, who was told all emails come from [email protected]. the previous admin did not leave any documentation.
Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account?
2 answers

A. Upon receiving an email, all tracked links start with click.email.nto.com
B. Users receive Marketing Cloud password reset emails from help@email nto.com
C. Cloudpages personalized URLs are served from cloud.email.nto.com
D. The login page for Marketing Cloud Users is login.email.nto.com and is branded with NTO colors

Answer: A,C

Explanation:
To verify if a Sender Authentication Package (SAP) has been set up, check:
* Tracked Links Prefix: If all links in emails sent start with click.email.nto.com, it indicates that a SAP is configured for link rewriting to include the company's domain.
* CloudPages URL: Personalized URLs for CloudPages that use the domain cloud.email.nto.com also suggest that SAP is set up, ensuring that all customer-facing URLs reflect the organization's branding.

NEW QUESTION # 73
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
- Use Smart Capture forms to write data into event registration data extensions.
- Cross-reference the records in each registration data extension with corresponding invitation email sends.
- Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?

A. AMPscript
B. CSS
C. HTML
D. SQL

Answer: D

Explanation:
Explanation
The correct answer is B because SQL can be used to cross-reference the records in each registration data extension with corresponding invitation email sends, and to send a follow-up email to customers who click on the registration link but do not complete registration. A is incorrect because AMPscript cannot be used to cross-reference records or send follow-up emails. C is incorrect because HTML cannot be used to cross-reference records or send follow-up emails. D is incorrect because CSS cannot be used to cross-reference records or send follow-up emails.

NEW QUESTION # 74
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